Post by account_disabled on Dec 20, 2023 9:12:51 GMT
At every step, consumers are assaulted by banners depicting a couple with snow-white smiles who have just purchased their next apartment. The more we hear and see ads like this, the more we realize how disconnected they are from reality. Therefore, we learn to ignore messages coming from all directions by developing the aforementioned banner blindness. Not only do we ignore advertising, we ignore anything that resembles advertising. For the same reason we slowly lost faith in influencers, they were forced to publicly label all sponsored content for some time.
The human face of brands People have less and less trust in marketing messages due to C Level Contact List the sheer volume of messages. Instead, they look for authenticity and the voices of real people, even if the creations aren't as polished as the ones in the ads. User-generated content can be used to present the human face of your brand. Customers who use a product or service have greater freedom to express their opinions than brands do. They talk not only about the advantages of a product but also about its possible shortcomings, allowing customers to see the real product rather than an ideal creation divorced from reality.
Does user-generated content have a real impact on purchasing decisions? Yes! Research shows that as many as 10% of consumers admit that they buy a product because someone recommended it to them, and 10% of respondents consider reviews from other customers to be more trustworthy than a company's advertising messages. For some time now, content published on the Internet, which is also reflected in e-commerce.
The human face of brands People have less and less trust in marketing messages due to C Level Contact List the sheer volume of messages. Instead, they look for authenticity and the voices of real people, even if the creations aren't as polished as the ones in the ads. User-generated content can be used to present the human face of your brand. Customers who use a product or service have greater freedom to express their opinions than brands do. They talk not only about the advantages of a product but also about its possible shortcomings, allowing customers to see the real product rather than an ideal creation divorced from reality.
Does user-generated content have a real impact on purchasing decisions? Yes! Research shows that as many as 10% of consumers admit that they buy a product because someone recommended it to them, and 10% of respondents consider reviews from other customers to be more trustworthy than a company's advertising messages. For some time now, content published on the Internet, which is also reflected in e-commerce.