Post by moon125 on Nov 10, 2024 4:47:24 GMT
We have been engaged in SEO promotion of websites for over 13 years. During this time, we have promoted hundreds of websites to the top. They all represent the process of SEO optimization differently and ask about different aspects, but most of the questions are still repeated, as they worry everyone. Therefore, we decided to collect our answers to the most frequently asked questions from clients in this article.
1. How much does SEO promotion cost?
It would be incorrect to answer this question shopify website design right away. Since all conditions and details must be taken into account to calculate the cost. SEO promotion for a particular website depends on many parameters: subject matter, region, age and condition of the website, goals pursued by the owner of the web resource. Only taking these factors into account can the final price be formed.
2. How soon will the results of the promotion be visible?
The first results can be seen after a month from the start of the work. But this does not mean that during this time all keywords will be in the top 10. The main part of them will appear on 5-7 pages in the search results.
The first results for sites with history are observed after two to three months, and the bulk of keywords will appear in the top 10 after about six months.
For new Internet resources, the process can take up to 6-7 months. This is the time it takes Yandex and Google to build trust in new sites.
Of course, there are exceptions in SEO optimization. Some site queries soar to the top very quickly, while others take more than a year to rise.
It is important to understand that it is not enough to just bring a website to the very top, it is much more important to keep it there. This requires constant work with keys, semantic core and content posted on the site.
3. Do you provide any guarantees?
After the client approves the commercial proposal, we conclude an agreement in which we specify all the main points: goals, deadlines, guarantees, cost.
We start working immediately after receiving payment. We develop an SEO optimization plan with checkpoints and provide regular reports. At any time, the customer can track what stage the work is at and what results have been achieved.
4. You have been working with my website for a week now, but I don’t see any changes. Why?
SEO optimization is a long-term process that is planned at least 2-3 months in advance. The result here does not appear immediately, but it is long-term. Unlike contextual advertising, where for the first results you only need to allocate a budget and make adjustments: calls and sales will come almost immediately, but only until there is money on the balance.
5. Is it possible to promote only high-frequency queries?
2-10-popular-questions-about-SEO.jpg
Many customers believe that if you reduce the number of requests, the amount of work will decrease and the cost of SEO optimization will decrease. But this is not true.
Most often, conversions from a website are brought by transitions on rare and narrow queries. Transitions on high-frequency queries almost do not bring conversions, and they have the most bounces.
Let's look at an example. Let's assume that a client from Russia has an online store selling facial cosmetics. A high-frequency query for such a site is "facial cosmetics". Over 100,000 clicks per month. Everything is very good. But let's not jump to conclusions. Often, users are simply looking for information about a particular cosmetic product using such a query. After clicking on this site, they do not find what they were looking for and leave it.
Now an example of a low-frequency query: "buy silicone makeup base". 31 queries per month. At first glance, it doesn't seem like much. But if you look at this figure more closely: these are 31 potential buyers who are already ready to place an order. Therefore, with a well-chosen landing page, sales from this key query will be much higher than in the first example.
This is why we strongly recommend covering the entire core of queries, paying special attention to mid-frequency and low-frequency queries. They account for 90% of sales in online stores.
6. I am promoting by the query "sharp knives". Why am I not in the tops by the query "sharp knives"?
From the search engine's point of view, these are different queries, and the results for them differ. Of course, if we promote the keyword "sharp knives", then there is some probability that the site will also get to the top for the query "sharp knives". But for a targeted rise to the top for both keys, you need to work on each query separately.
7. My website is at the top of all search results, traffic has increased, but there are still few calls and orders. Why?
There may be several reasons:
Overpriced. If the cost of goods is too high, many customers will go to competitors.
Technical problems (telephony, forms or shopping cart on the website). If your telephony periodically does not work, the client will not be able to get through. If the contact collection form or shopping cart fails, you may lose a significant portion of your profits.
Ease of ordering. Check how convenient the order form is. You need to understand at what stage visitors have problems, which is why they do not complete the order.
Customer service. It is important to monitor the quality of service: how quickly managers answer calls, how politely and correctly they communicate with clients.
1. How much does SEO promotion cost?
It would be incorrect to answer this question shopify website design right away. Since all conditions and details must be taken into account to calculate the cost. SEO promotion for a particular website depends on many parameters: subject matter, region, age and condition of the website, goals pursued by the owner of the web resource. Only taking these factors into account can the final price be formed.
2. How soon will the results of the promotion be visible?
The first results can be seen after a month from the start of the work. But this does not mean that during this time all keywords will be in the top 10. The main part of them will appear on 5-7 pages in the search results.
The first results for sites with history are observed after two to three months, and the bulk of keywords will appear in the top 10 after about six months.
For new Internet resources, the process can take up to 6-7 months. This is the time it takes Yandex and Google to build trust in new sites.
Of course, there are exceptions in SEO optimization. Some site queries soar to the top very quickly, while others take more than a year to rise.
It is important to understand that it is not enough to just bring a website to the very top, it is much more important to keep it there. This requires constant work with keys, semantic core and content posted on the site.
3. Do you provide any guarantees?
After the client approves the commercial proposal, we conclude an agreement in which we specify all the main points: goals, deadlines, guarantees, cost.
We start working immediately after receiving payment. We develop an SEO optimization plan with checkpoints and provide regular reports. At any time, the customer can track what stage the work is at and what results have been achieved.
4. You have been working with my website for a week now, but I don’t see any changes. Why?
SEO optimization is a long-term process that is planned at least 2-3 months in advance. The result here does not appear immediately, but it is long-term. Unlike contextual advertising, where for the first results you only need to allocate a budget and make adjustments: calls and sales will come almost immediately, but only until there is money on the balance.
5. Is it possible to promote only high-frequency queries?
2-10-popular-questions-about-SEO.jpg
Many customers believe that if you reduce the number of requests, the amount of work will decrease and the cost of SEO optimization will decrease. But this is not true.
Most often, conversions from a website are brought by transitions on rare and narrow queries. Transitions on high-frequency queries almost do not bring conversions, and they have the most bounces.
Let's look at an example. Let's assume that a client from Russia has an online store selling facial cosmetics. A high-frequency query for such a site is "facial cosmetics". Over 100,000 clicks per month. Everything is very good. But let's not jump to conclusions. Often, users are simply looking for information about a particular cosmetic product using such a query. After clicking on this site, they do not find what they were looking for and leave it.
Now an example of a low-frequency query: "buy silicone makeup base". 31 queries per month. At first glance, it doesn't seem like much. But if you look at this figure more closely: these are 31 potential buyers who are already ready to place an order. Therefore, with a well-chosen landing page, sales from this key query will be much higher than in the first example.
This is why we strongly recommend covering the entire core of queries, paying special attention to mid-frequency and low-frequency queries. They account for 90% of sales in online stores.
6. I am promoting by the query "sharp knives". Why am I not in the tops by the query "sharp knives"?
From the search engine's point of view, these are different queries, and the results for them differ. Of course, if we promote the keyword "sharp knives", then there is some probability that the site will also get to the top for the query "sharp knives". But for a targeted rise to the top for both keys, you need to work on each query separately.
7. My website is at the top of all search results, traffic has increased, but there are still few calls and orders. Why?
There may be several reasons:
Overpriced. If the cost of goods is too high, many customers will go to competitors.
Technical problems (telephony, forms or shopping cart on the website). If your telephony periodically does not work, the client will not be able to get through. If the contact collection form or shopping cart fails, you may lose a significant portion of your profits.
Ease of ordering. Check how convenient the order form is. You need to understand at what stage visitors have problems, which is why they do not complete the order.
Customer service. It is important to monitor the quality of service: how quickly managers answer calls, how politely and correctly they communicate with clients.