Post by account_disabled on Mar 7, 2024 8:38:27 GMT
Imagine being in the payments technology space and competing with companies like Square. Based on SEMrush Traffic Analytics Geo Distribution statistics , you can quickly understand where your top competitor (in this case, Square) has a notable presence . Let's say it is achieving excellent results in the United States, Canada, Japan, Australia and the United Kingdom. These would be Square's main markets , but you can (and should) dive deeper to discover all the markets it is active in. Taking a look at the engagement metrics to see if all the people coming to Square's website are equally engaged around the world, some interesting data emerges. geo distribution new markets Since Japan is among the best economies in the world, you may feel forced into it simply because your competitors are doing so.
If you notice that the number of visits from a country is high and the bounce Venezuela Phone Number rate is low compared to other countries, this may be a sign that consumer interest is significant in that area and that there may be potential for a company like yours to satisfy it in a different way. Remember, however, that it may instead indicate that consumers are already satisfied with the options on the market. Next, you will want to understand precisely what your positioning possibilities are (in the example, those of Square) and the strategy to follow for that market. 4. Get a comprehensive view of the competitive landscape in a new market In addition to spending some time researching individual competitors, you'll want to thoroughly understand the entire market to properly identify your opportunities. Investigate businesses in the country you're interested in by taking a look at the SEMrush Growth Quadrant in the Market Explorer tool .
Let's use it to continue investigating Square's competitive landscape in Japan. You can see that Square is a niche player in the country, with several regional competitors . Among them, you can see a local accounting software company called "freee", which positions itself as a Leader. growth quadrant At this point, you may be wondering what 'freee' is doing better than anyone else in this market. You can dive into the market using Market Explorer and analyze its traffic generation strategy and social media strategy, comparing them to market averages. Further investigation could provide you with in-depth insight into the tactics this brand employs to attract and engage customers in this market. You should also pay attention to Revolutionary Players (Game Changers). The companies in the top left corner may not have much traffic (Traffic Volume) right now, but you can see that their traffic growth is higher than Square's. Some of them may have recently received funding and may foresee continued expansion in this market.
If you notice that the number of visits from a country is high and the bounce Venezuela Phone Number rate is low compared to other countries, this may be a sign that consumer interest is significant in that area and that there may be potential for a company like yours to satisfy it in a different way. Remember, however, that it may instead indicate that consumers are already satisfied with the options on the market. Next, you will want to understand precisely what your positioning possibilities are (in the example, those of Square) and the strategy to follow for that market. 4. Get a comprehensive view of the competitive landscape in a new market In addition to spending some time researching individual competitors, you'll want to thoroughly understand the entire market to properly identify your opportunities. Investigate businesses in the country you're interested in by taking a look at the SEMrush Growth Quadrant in the Market Explorer tool .
Let's use it to continue investigating Square's competitive landscape in Japan. You can see that Square is a niche player in the country, with several regional competitors . Among them, you can see a local accounting software company called "freee", which positions itself as a Leader. growth quadrant At this point, you may be wondering what 'freee' is doing better than anyone else in this market. You can dive into the market using Market Explorer and analyze its traffic generation strategy and social media strategy, comparing them to market averages. Further investigation could provide you with in-depth insight into the tactics this brand employs to attract and engage customers in this market. You should also pay attention to Revolutionary Players (Game Changers). The companies in the top left corner may not have much traffic (Traffic Volume) right now, but you can see that their traffic growth is higher than Square's. Some of them may have recently received funding and may foresee continued expansion in this market.